I found this handwritten letter in a 1950 PHS yearbook ...

The King of Kings Insurance Company

Do you have insurance? I don't mean life, health, or car insurance. My life and yours don't mean a thing regarding the kind of insurance I'm discussing. I'm talking about insurance on your soul. The kind of insurance with the King of Kings Insurance Company. Have you ever heard of that?

Maybe you think you have, but you won't find it signed on any door in Plainview, Texas, or anywhere they have insurance companies. You will only find the office of this insurance company in your heart because this is the insurance company of the King of Kings.

You know who he is! He operates the oldest insurance company in the world, and it's the only one offering soul insurance. It's the only one that gives good service to you alone, not your relatives after you're dead. The cash capital of the King of Kings Insurance Company is the Holy Spirit. The company has a lot of that. Its capital is unlimited to those who want to take advantage of it.

This is the only company insuring against loss in the Judgement Day Fire. It's the only company insuring against shipwrecks in the River of Death. It has never changed managers. Its policy never expires as long as you keep up the premiums. These premiums can't be paid in money. They can only be paid in prayer.

So, you had better take out your policy and start the premiums now before the Judgement Day Fire catches you uninsured!

John 5:24, Verily, verily, I say unto you, He that heareth my word and believeth on Him that sent me, hath everlasting life and shall not come into condemnation; but is passed from death into life.