The presentation of your business is fundamental to the customers you hope to attract, serve, and keep. Your first impression on the customer, from their greeting upon entering to the package look that they carry out, will determine their return.
Plainview is fortunate to have several businesses that do this well. I would mention names, but I do not want to offend another business. I believe you know who you are. At least, I hope I have expressed to you that you do it well. Thank you.
On a similar note; a business changes their branding, pros & cons. It works when you work it well. Every last detail is planned throughout with the end result being your vision of where it will take you.
For instance, Inkwell. Do you know this Plainview business? It has been here since 1960, over 50 years. It still serves our community with integrity of service in 2014. Inkwell is located @ 715 Broadway Street. Have you seen their beautiful new facade?
Let's embrace this fresh new "branding" opportunity. Their presentation is one that embraces our history and offers an exciting change; a breath of fresh air for our downtown. Change is inevitable. What we create with our change is an offering. What we do with our change is an attitude. [up]
Let's embrace the Inkwell presentation. Stop by and see them, it is far more than a print shop!
Corky Terrell & Tiffany Barnes share one of the vintage display pieces that demonstrates the Inkwell's love of history.
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